Square
No rounded corners on brand chrome.
Brand identity
Sofas Exclusive Brand
Logo system, core brand colors, and the pairings that define the identity. Click any hex to copy.
01 — Logo
Mark, wordmark, lockup
Gold, black, and white versions of each form.
Icon — S/E monogram
Wordmark — Sofas / Exclusive
Lockup — monogram + wordmark
Primary lockup — with tagline
02 — Colors
Brand core
The identity palette only — camel family, ink, black, white.
03 — Combos
Approved pairings
Brand-color combinations only. Prefer ink on camel over white-on-camel for text.
Ink on White
The Quick Brown Sofa
Camel on White
The Quick Brown Sofa
Ink on Camel
The Quick Brown Sofa
White on Ink
The Quick Brown Sofa
Camel on Black
The Quick Brown Sofa
White on Black
The Quick Brown Sofa
04 — Type
Three roles
Display, wordmark, and UI — nothing else is brand-critical.
Luxury Pieces
Sofas Exclusive
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05 — Rules
Keep it clean
The few constraints that protect the identity.
Flat
No drop shadows or decorative gradients on UI.
Camel + ink
Primary CTAs: camel fill, ink label — not white-on-camel.
Logo color
Gold or black on light. White or gold on dark. Never stretch or recolor off-brand.
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